Residential Property Managers
Win More Clients You Love.
Proven systems, BDM coaching, and training to generate leads and close deals.
Looking For More Ideal Residential Property Management Clients?
Let Us Help You Get There Fast!
The art of customer acquisition for any service-based business comes down to profitably generating leads at all stages of the buying process, nurturing them through education, and then converting them at ever-increasing levels with sales effectiveness. When systematized into a cohesive set of processes and people that bridge sales and marketing, the result can transform your business from a stagnant or struggling service provider into a New Customer Machine™.
Who is RentScale?
RentScale is the largest sales consulting and coaching company in the residential property management industry.
Companies Trained
BDMs Hired
We’ve worked with hundreds of local providers all over the US and Canada, and currently run the largest mastermind community of active property management sales professionals in North America.
What Our Clients Say
“The month after working with RentScale was record breaking in terms of new sales for our company. I see that trend continuing because of the consistent process we now have in place.”
Ben Sencenbaugh
The Realty Medics, Orlando, FL
“This process changed the way I schedule my days, the way I qualified new leads and the way I close new clients! Developing our custom playbook and going through the accompanying training has made me a more confident and competent BDM.”
Adam Manly
Good Life PM, San Diego, CA
“RentScale took what we have been selling for years and ‘re-wrote the script’. This allowed us to systematize our sales efforts and close the leads our old sales pitch was failing on.”
Peter Lohman
RL PM, Columbus, OH
“RentScale helped me see the big picture that there are endless possibilities with this business and how to achieve them. If you want to be a best in class property mgmt company in your area that means you need to invest in a best in class sales organization to continually grow. The best companies no matter what the industry are always investing in their sales organization because they know it is a key foundational component of any business.”
Robert Dell’OssoBen Sencenbaugh
MasterKey Property Management, Cary, NC
Success Story
When Robert Dell’Osso first connected with RentScale, he was juggling it all—running Masterkey Property Management with just 75 doors under management while holding a demanding corporate job. Leads were slipping through the cracks simply because he didn’t have the time or systems in place to keep up. Faced with a decision, Robert chose to bet on the business—and its potential.
By May 2024, Robert had partnered with RentScale and hired his first Business Development Manager (BDM). Just two months later, that BDM secured a 150-door acquisition at a networking event—thanks to proactive outbound strategies learned through RentScale coaching. That momentum didn’t stop. Fast forward to 2025, Masterkey now manages over 500 doors with a powerhouse team: a full-time BDM, two local assistant PMs, three remote team members, and his wife as COO/CMO.
Robert says it best:
“RentScale helped me see the big picture—that there are endless possibilities with this business and how to achieve them. If you want to be best in class in property management, you need a best-in-class sales organization. The best companies in any industry know that investing in sales is foundational to long-term success.”
“They promised to help us find an excellent business development manager — check. Equip that business development manager to be best in class — check. Deliver doors — we did that too.”
Karim Lokas
Real Property Management Experts, Charlotte, NC
Success Story
When Karim Lokas launched Real Property Management Experts in Charlotte, NC, he brought two decades of startup and tech experience to an industry that, in his words, felt “immature” in its approach to sales. He wasn’t just building a property management company—he was building a mission-driven business grounded in Christian values, tech-enabled service, and a clear investor focus.
By mid-2022, RPM Experts had reached 134 doors—but every call, lead, and agreement was still being handled by Karim himself. He knew that to scale with intention, he needed a professional sales system.
That’s when he partnered with RentScale.
Since July 2022, RPM Experts has grown to 432 doors. More importantly, the business now attracts ideal clients through a value-based sales approach, a trained BDM, and a scalable system—allowing Karim to focus on strategy while delivering healthy, profitable growth.
“We started working with RentScale in December 2023. Growth had been strong at first, but we hit a wall. By January, we were signing up owners at a much more consistent rate. That’s because RentScale helped us identify our unique selling proposition, build a sales playbook, and implement a pipeline that kept us organized and following up. The shift was almost immediate.”
Travis Bohling and Brandon Graham
Home Ladder, Gilbert, AZ
Success Story
When Brandon and Travis launched Home Ladder Property Management, early growth came quickly—but by late 2023, they hit a wall. They knew they wanted to grow but weren’t quite ready to hire a Business Development Manager (BDM). That’s when they joined RentScale and took growth into their own hands.
With guidance from their RentScale coach, they stopped “winging it” and started building a real sales system. RentScale helped them:
✅ Define their unique selling proposition
✅ Build a custom sales playbook to handle objections
✅ Create a follow-up pipeline in LeadSimple
✅ Lean into content creation and outbound campaigns
✅ Turn Google Reviews into a growth engine
The results? Home Ladder now boasts 440+ 5-star Google Reviews, ranks high in SEO, and attracted an 84-door investor who signed up without ever asking about price—because their online reputation had already done the selling.
“Before RentScale, it felt like we were just throwing things at the wall to see what stuck. Now we’ve got a rhythm, a script, and confidence in how we show up to every lead.”
Brandon and Travis are still running the business themselves—but now, they’re acting as BDMs backed by proven systems, community, and coaching to scale intentionally.
“Here we are six months later after hiring RentScale, and I have an awesome BDM who’s closing more doors than I could have ever expected.”
Mark Ainley
GC Realty & Development, Roselle, IL
Success Story
When Mark Ainley first reached out to RentScale, he was at a pivotal moment. GC Realty had evolved into a full-service property management company managing over 1,300 units, but Mark had just been removed from daily operations and handed a new mission: build a real sales and marketing function.
The pressure to perform was real—and overwhelming. “I felt anxiety every time the phone rang,” Mark recalls. “I knew we needed help.”
RentScale stepped in to deliver clarity and structure. Together, they identified GC Realty’s unique strengths and coined the now-trademarked identity: Chicago’s Responsive Property Manager. That positioning changed everything—and gave Mark the confidence to scale.
Years later, Mark returned to RentScale when it was time to replace himself in sales. “I saw the investment as an insurance policy to do it right,” he says. The result? A high-performing BDM who now closes more doors than Mark ever expected, freeing him up to pursue big-picture growth initiatives.
Today, GC Realty is not just growing—it’s leading. Their podcast, Straight Up Chicago Investor, recently celebrated its 5th anniversary with a sold-out live event. And the company continues to be a go-to source for property management advice in the Midwest.
Mark puts it simply:
“RentScale helped us grow with intention, not by accident. They gave us the systems, structure, and support to scale the right way.”
“When I started RentScale’s Ideal Closer Masterclass, I had been a BDM for about three years and had closed more than 350 deals. The Masterclass blew me away and has completely changed how I close. I wish I had taken the class sooner because if I had, I would have closed many more deals.”
Sawyer Shwetz
Mesa Properties Inc., Victorville, CA
We’re Not a Marketing Agency, We Help You Build a New Customer Machine.
Let us help you build your internal marketing team and systems to increase the value of your firm.
RentScale has developed a portfolio of lead generation campaigns and nurturing material that connects with potential property management clients of all stages of the buying process.
We can help you reach out and attract quality leads and drive down your Unit Acquisition Cost over time.
Click here to learn how we can introduce you to more quality clients in your local markets.
We Don’t Sell For You, We Help You Install A Scalable Sales Function.
Let us help you win more ideal clients without compromising.
RentScale has developed the most effective selling systems and processes in the industry, and we’ve paired it with world class coaching, hiring and training services for your current or next Business Development Manager (BDM).
We can even help you build a sales team when you’re ready to scale.
Click here to learn how we can install a scalable sales system in your firm.